This program takes students to Germany and Portugal, two very different destinations, to learn about their very different business cultures. ESA connects the students and faculty with local companies and professionals through visits to the major industries of their regions with presenations from diverse company representatives. Outside of the classroom, students engage with locals for their business communications assignements and attend cultural visits to important sites to support their studies and understanding of the cultures.
Business, Communications, Marketing, International Business
Berlin (Germany) and Lisbon, Aveiro and Porto (Portugal)
Pre-Departure and On-Site Orientation / Materials
Course-Themed Visits and Lectures
Classroom / Facility Space
On-Campus Marketing Materials
Welcome reception and orientation
Guest lecture: Intro to German language and culture
Historical walking tour
Firm visit 1: Visit the headquarters of a leading motoring brand and meet a senior team member of their marketing department
German History Museum
Firm visit 2: Food industry company HQ
Porto. Welcome reception and orientation
Guest lecture: Intro to Portuguese language and culture
Porto walking tour
Firm visit 3: Porto wine cellar. Meet with one of their teams representative to learn about their production chain, business culture. Wine tasting at the end.
Firm visit 4: Meet a representative of Portugal’s biggest cork production company, and visit the cork trees field and facilities.
Aveiro. Firm visit 5: Visit the country’s most important and traditional ceramics factory, and learn about their communications and marketing techniques
Discover Aveiro and Costa Nova
Firm visit 6: Get to meet part of the team of a furniture producer and visit their logistic center
Alfama and Barrio Alto walking tour
Firm visit 7: Meet and talk with a representative of the marketing team of Portugal’s biggest bank
Day trip: Sintra
National Palace of Sintra
Firm visit 8: Visit the country’s most international civil engineering company’s headquarters, meet part of their team, and get to see one of their working sites
Farewell dinner on the riverside
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