Marketing in Europe

ESA-Program-13

This program travels to several European business capitals to learn about the business models and strategies of European industries. In Paris, Florence, Zurich, and London students  enjoy four very different experiences with the outstanding cuisine, art, and architecture, combined with firm visits to leading industries and meetings with marketing representatives. ESA is creative and proactive in planning phases including selection of agendas, cities, excursions and visits. We provide the necessary contacts and logistics to build the best trip by guiding the group through the cities’ history and identity with cultural visits and professional experiences. We find outstanding presenters that match the program objectives and content.

Duration

3 weeks

Fields

Marketing, International Business

Destinations

Paris (France), Florence (Italy), Zurich and Engelberg (Switzerland) and London (UK)

Services You Can Include

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Housing

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Pre-Departure and On-Site Orientation / Materials

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International Airfare

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Health Insurance

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On-Site Staff

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Course-Themed Visits and Lectures

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Classroom / Facility Space

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Tour Guides

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On-Campus Marketing Materials

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Excursions

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Meals

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Ground Transportation

Itinerary Overview

Week 1

Paris

Welcome reception and orientation

Welcome meal

Classroom time 

Guest lecture: intro to French language and culture

Day trip to Normandy to visit WWII settings

Seine river night boat tour

Week 2

Florence - Zurich - Engelberg

Florence: Welcome reception 

Guest lecture: intro to Italian language and culture

Day trip to Siena

Firm visit 1: Winery. Meet and talk with a representative and visit their fields

Zurich: Welcome reception 

Limmat river evening cruise 

Firm visit 2: Chemical industrial multinational 

Firm visit 3: Logistical center of a technology, energy, and healthcare conglomerate

Overnight trip to the Alps: Engelberg

Week 3

London

Welcome reception and orientation

Classical musical at Apollo Victoria Theater

Churchill War Rooms of the Imperial War Museums

Classroom time

Let’s work together!

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