This program travels to several European business capitals to learn about the business models and strategies of European industries. In Paris, Florence, Zurich, and London students  enjoy four very different experiences with the outstanding cuisine, art, and architecture, combined with firm visits to leading industries and meetings with marketing representatives. ESA is creative and proactive in planning phases including selection of agendas, cities, excursions and visits. We provide the necessary contacts and logistics to build the best trip by guiding the group through the cities’ history and identity with cultural visits and professional experiences. We find outstanding presenters that match the program objectives and content.