Mass Communications in Spain

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ESA offers students deep insight into Madrid and Barcelona,  two of the main communications nodes in Europe. Well known for their diverse offerings, remarkable histories, and active local cultures, both cities are ideal locations to explore. On this interdisciplinary program in Mass Communications and Literature, students meet with cutting edge teams from different fields of communications, such as Public Relations, advertising, and brand creation and visit key art and historical sites, such as the Museo del Prado and the Sagrada Familia, while reading important Spanish literature works. Students leave with an international understanding of their field, connections with local professionals, and memories of their myriad explorations. 

Duration

14 days

Fields

Marketing, Public Relations, Mass Media, English, Hispanic Studies

Destinations

Madrid and Barcelona (Spain)

Services You Can Include

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Housing

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Pre-Departure and On-Site Orientation / Materials

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International Airfare

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Health Insurance

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On-Site Staff

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Course-Themed Visits and Lectures

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Classroom / Facility Space

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Tour Guides

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On-Campus Marketing Materials

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Excursions

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Meals

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Ground Transportation

Itinerary Overview

Day 1

Arrival to Madrid

Welcome reception and orientation

Welcome meal

Guest lecture: Intro to Spanish language and culture

ESA exclusive Introduction to Spanish culture seminar

Day 2

Madrid

Firm visit 1: Meet and talk with the communication and institutional relations director of Spain’s biggest department store chain

Firm visit 2: Gather with a marketing representative of Spain’s national tourism brand and learn about the country’s most important industry

Day 3

Madrid

Literary Walking tour of Barrio de las Letras

Museo del Prado

Day 4

Madrid

Firm visit 3: Get to know and talk to a international Public Relations company representative

Firm visit 4: Come to visit advertising creation company and meet their team members

Las Ventas Bullring

Day 5

Madrid

Museum Reina Sofia

Royal Palace

Day 6

Madrid

Visit to Spanish Parliament

Flamenco show

Day 7

Arrival to Barcelona

Welcome reception and orientation

Welcome meal and gathering with local students

Day 8

Barcelona

Old Town walking tour

Picasso Museum

Day 9

Barcelona

Firm visit 5: Get to know a international Public Relations company, and meet a member of their team

Firm visit 6: Visit the Catalonia Public TV facilities and learn about their content creation with a representative of their marketing department

Day 10

Barcelona

Modernist walking tour

La Sagrada Familia

Hospital Sant Pau

Day 11

Barcelona

Firm visit 7: Meet and talk with the executive director of multinational Communications and Brand Creation company

Day 12

Barcelona

Firm visit 8: Gather with a content representative of Spain’s biggest audiovisual producer company, and enjoy a guided tour of the facilities

ESA exclusive Global Competency workshop

Day 13

Barcelona

Firm visit 9: Cava (Catalan sparkling wine) cellar. Communications focus guided tour to learn about their marketing development. Wine tasting at the end

Farewell dinner at the beach

Day 14

Departure

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licencia

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