Mass Communications in Spain
ESA offers students deep insight into Madrid and Barcelona, two of the main communications nodes in Europe. Well known for their diverse offerings, remarkable histories, and active local cultures, both cities are ideal locations to explore. On this interdisciplinary program in Mass Communications and Literature, students meet with cutting edge teams from different fields of communications, such as Public Relations, advertising, and brand creation and visit key art and historical sites, such as the Museo del Prado and the Sagrada Familia, while reading important Spanish literature works. Students leave with an international understanding of their field, connections with local professionals, and memories of their myriad explorations.
Duration
14 days
Fields
Marketing, Public Relations, Mass Media, English, Hispanic Studies
Destinations
Madrid and Barcelona (Spain)
Services You Can Include
Housing
Pre-Departure and On-Site Orientation / Materials
International Airfare
Health Insurance
On-Site Staff
Course-Themed Visits and Lectures
Classroom / Facility Space
Tour Guides
On-Campus Marketing Materials
Excursions
Meals
Ground Transportation
Itinerary Overview
Day 1
Arrival to Madrid
Welcome reception and orientation
Welcome meal
Guest lecture: Intro to Spanish language and culture
ESA exclusive Introduction to Spanish culture seminar
Day 2
Madrid
Firm visit 1: Meet and talk with the communication and institutional relations director of Spain’s biggest department store chain
Firm visit 2: Gather with a marketing representative of Spain’s national tourism brand and learn about the country’s most important industry
Day 3
Madrid
Literary Walking tour of Barrio de las Letras
Museo del Prado
Day 4
Madrid
Firm visit 3: Get to know and talk to a international Public Relations company representative
Firm visit 4: Come to visit advertising creation company and meet their team members
Las Ventas Bullring
Day 5
Madrid
Museum Reina Sofia
Royal Palace
Day 6
Madrid
Visit to Spanish Parliament
Flamenco show
Day 7
Arrival to Barcelona
Welcome reception and orientation
Welcome meal and gathering with local students
Day 8
Barcelona
Old Town walking tour
Picasso Museum
Day 9
Barcelona
Firm visit 5: Get to know a international Public Relations company, and meet a member of their team
Firm visit 6: Visit the Catalonia Public TV facilities and learn about their content creation with a representative of their marketing department
Day 10
Barcelona
Modernist walking tour
La Sagrada Familia
Hospital Sant Pau
Day 11
Barcelona
Firm visit 7: Meet and talk with the executive director of multinational Communications and Brand Creation company
Day 12
Barcelona
Firm visit 8: Gather with a content representative of Spain’s biggest audiovisual producer company, and enjoy a guided tour of the facilities
ESA exclusive Global Competency workshop
Day 13
Barcelona
Firm visit 9: Cava (Catalan sparkling wine) cellar. Communications focus guided tour to learn about their marketing development. Wine tasting at the end
Farewell dinner at the beach
Day 14
Departure
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