Public Relations in Europe

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This program was designed around the Cannes Lions International Festival of Creativity, a world-wide recognized event on advertising, and a great opportunity for communications students to learn, network, and grow as professionals. Starting in Paris, the program visits different branding and PR companies and then travels to Cannes to experience four days of the advertising festival on the unrivaled setting of the French Riviera. Traveling down the Mediterranean coast, the second stop is Barcelona, a city that combines the perfect environment for startup incubators and larger multinationals in the communications field. The trip ends in Milan, the global capital for fashion, where students are offered the opportunity to meet with representatives of marketing and branding in the design industry.

Duration

3 weeks

Fields

Public Relations, Advertising, Communications, Marketing

Destinations

Paris and Cannes (France), Barcelona (Spain) and Milan (Italy)

Services You Can Include

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Housing

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Pre-Departure and On-Site Orientation / Materials

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International Airfare

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Health Insurance

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On-Site Staff

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Course-Themed Visits and Lectures

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Classroom / Facility Space

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Tour Guides

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On-Campus Marketing Materials

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Excursions

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Meals

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Ground Transportation

Itinerary Overview

Week 1

Paris-Cannes

Welcome reception and orientation

Welcome meal

Classroom time

Guest lecture: Intro to French language and culture

Louvre Museum

Firm visit 1: Meet and talk with a representative of a French marketing company

Walking tour of Montmartre

Cannes Lions International Festival of Creativity

Week 2

Barcelona

Welcome reception and orientation

Welcome meal

Guest lecture: intro to Spanish language and culture

Firm visit 2: Get to meet the team and HQ of a PR company

Old town walking tour

Firm visit 3: Gather with the creativity team of a communications company

La Sagrada Familia

Week 3

Milan

Welcome reception and orientation

Walking tour of historical center

Guest lecture: Intro to Italian language and culture

Firm visit 4: Get to know marketing representatives of a fashion design company

Leonardo Da Vinci’s Last Supper and Santa Maria delle Grazie

Farewell dinner in a traditional restaurant.

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