Public Relations in Europe
This program was designed around the Cannes Lions International Festival of Creativity, a world-wide recognized event on advertising, and a great opportunity for communications students to learn, network, and grow as professionals. Starting in Paris, the program visits different branding and PR companies and then travels to Cannes to experience four days of the advertising festival on the unrivaled setting of the French Riviera. Traveling down the Mediterranean coast, the second stop is Barcelona, a city that combines the perfect environment for startup incubators and larger multinationals in the communications field. The trip ends in Milan, the global capital for fashion, where students are offered the opportunity to meet with representatives of marketing and branding in the design industry.
Duration
3 weeks
Fields
Public Relations, Advertising, Communications, Marketing
Destinations
Paris and Cannes (France), Barcelona (Spain) and Milan (Italy)
Services You Can Include
Housing
Pre-Departure and On-Site Orientation / Materials
International Airfare
Health Insurance
On-Site Staff
Course-Themed Visits and Lectures
Classroom / Facility Space
Tour Guides
On-Campus Marketing Materials
Excursions
Meals
Ground Transportation
Itinerary Overview
Week 1
Paris-Cannes
Welcome reception and orientation
Welcome meal
Classroom time
Guest lecture: Intro to French language and culture
Louvre Museum
Firm visit 1: Meet and talk with a representative of a French marketing company
Walking tour of Montmartre
Cannes Lions International Festival of Creativity
Week 2
Barcelona
Welcome reception and orientation
Welcome meal
Guest lecture: intro to Spanish language and culture
Firm visit 2: Get to meet the team and HQ of a PR company
Old town walking tour
Firm visit 3: Gather with the creativity team of a communications company
La Sagrada Familia
Week 3
Milan
Welcome reception and orientation
Walking tour of historical center
Guest lecture: Intro to Italian language and culture
Firm visit 4: Get to know marketing representatives of a fashion design company
Leonardo Da Vinci’s Last Supper and Santa Maria delle Grazie
Farewell dinner in a traditional restaurant.
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